Corporate sustainability is a set of business principles focused upon emphasizing a long-term, sustainable view of the company’s actions. This often means that a policy focused on corporate sustainability will be focused on green policies, which are designed to be environmentally sustainable.
But green policies are only part of an overall emphasis on corporate sustainability, as corporate sustainability refers to an overall element of sustainability. It is possible, for instance, for a business or corporation to implement a policy which will provide great profits over a very short amount of time, but which will ultimately be unsustainable and bad for the company. A corporation focused on corporate sustainability, then, would do its best to avoid such a practice and would instead focus on policies which are going to serve the corporation best in the long run.
Corporate sustainability is also often intricately interwoven with the benefit of the overall economy and even society in which the corporation functions, as the corporation does not exist in a vacuum. As such, corporate sustainability principles can be seen as connecting into overall principles of corporate ethics.
One embodiment of corporate sustainability is in corporate sponsorship, by which a corporation might provide funding and sponsorship for a particular program, very often a non-profit one. Corporate sponsorship of such a program might result in an overall improvement of the society or community, which thus aids corporate sustainability in the long run because the corporation is helped by the society in which it functions improving.
Corporate sponsorship of a non-profit program is also often a good strategy for a corporation because it is very good for the corporation’s marketing strategies and policies.