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Why are Marketing Ideas Important?

Why are Marketing Ideas Important?

Marketing ideas are the lifeblood of keeping your business relevant and help you to reach clients that you may otherwise not be exposed to.  While all businesses engage in some sort of marketing, it is the unique marketing ideas that keep businesses ahead of the pack.  When you come up with marketing ideas that differ from traditional methods, your business can be put in a position to really out maneuver the competition.  
How to come up with Marketing Ideas for you business

1. Identify your products, services, and clients
The most basic step before coming up with unique marketing ideas is to examine what you provide and who you provide them to.  Try to ask yourself, what makes my product or services unique? Why should my client base choose my business over my competitors? What type of clients do I have?  Only when you have fully identified everything about your business structure can you start to create new marketing ideas. 

2. Evaluate your budget
Many marketing ideas that would serve any number of purposes for your company can be through of, however often budget constraints restrict which ones you can use.  Consider what your marketing budget is and how it can best serve you through your client base.  Budget constraints are very important, so do not break them unless you are completely sure that you have developed marketing ideas that will bring in more revenue than they cost.  

3. Marketing Ideas
Once you have your ground rules for your products, clients, and budget restrictions, you now must consider different marketing ideas.  Some marketing ideas include the following:  Building a referral network can greatly increase the amount of clients to you have and your business relationship with other businesses, post your services in public places and pass out business cards whenever possible. 
The internet can provide a host of marketing forms.  Building a website can be the first step, but you can also use search engine optimization and link your website to content pages in order to direct traffic to you.  You can even do some non-traditional forms of marketing, such as putting up viral videos of your business, hosting competitions, or combing the internet with real world advertisements.  

4. Putting your Marketing Ideas into effect
Finally, once you have put your marketing ideas into a plan, you must implement them into action. Start by drafting your plan which will consider your client base, your overall business plan, and what mediums you will use to get your brand and advertisements to the client.  
Start by contacting the media services that you will need, allocating budget funds to pay for the marketing, and finally monitor how your marketing ideas are having an effect.  If you notice that your marketing ideas are not working or not being received well, you should not hesitate to modify them or pull them from your marketing plan.  

Marketing Ideas for specific businesses
Marketing ideas are not all one size fits all for every type of business.  Instead, you must evaluate what forms of marketing will best suit your company.  Retailers, who are trying to garner the attention of the general public, need to focus on their specific brands they offer, their pricing, and their image.  Therefore, it is important for retailers to have exciting visual marketing ideas, such as television commercials, print ads, and exciting websites.  
Professional services or other similarly situated businesses need to reach the specific consumers who require their products, but cannot use loud marketing ideas.  Instead, they should use more subtle and serious outlets for advertisements.  Their websites should be serious and informative and any visual advertisements showing that your business has experience, prestige, and a hard work ethic.  

Legal Issues
Always check to ensure that any marketing ideas you come up with do no violate trade or advertising regulations.  These regulations vary greatly depending on your industry, where your business is located, and how you plan on contacting consumers.  If you are unsure of the legal status of your marketing ideas, consult a legal professional who has experience working with business clients helping them adapt their marketing techniques to meet regulations.