Corporate management, also known as corporate performance management, refers to management practices which are tailored towards providing a particular goal or outcome which, in the case of most instances of corporate management, is profit generation.
Corporate management is thus practiced on many different levels within a corporation with the overall heads of the corporation practicing corporate management to the extent that they are attempting to shape a corporation’s policies and practices to generate profit on a large scale. It is also practiced by the individual team managers in order to get the best, most productive output out of their teams.
At every level, corporate management involves determining the desired goals of the management procedures, determining exactly how to measure success in terms of those goals, and then proceeding to determine management policies based on improving the results of those measurement methods.
Corporate management is never a simple process, as it involves consideration of a number of different, important factors, any of which can play a vital role in the overall success or failure of corporate management strategies. For example, corporate management strategies which might put an emphasis upon particularly speedy production might result in a lack of quality across all the variously produced goods of the company.
Such a strategy ultimately might backfire as that corporate management strategy might result in a decline in profit as opposed to an increase in profit, even though additional units are being manufactured.