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How to Conduct Market Research

How to Conduct Market Research

Market research is the evaluation and study of business marketing which helps those businesses identify strengths and weaknesses in their marketing strategies.  Market research is important for all companies, large and small, and can range from complicated studies that cost millions of dollars to simple questionnaires sent to clients of a small business.  Either way, market research is important for any company in understanding whether they are receiving a return on their advertisement investments and how to best use marketing tools to accomplish their goals.  

How to conduct Market Research


1. Identify how Marketing Research can help your business
Marketing research can help any business understand if their advertisements are reaching clients and whether the message is being relayed.  This can be extremely important information that will tell you if your marketing strategies are working as you had planned.  Marketing can cost a business a lot of money and any inefficiencies in the marketing plan can lead to losses and hurt business.  

2. Determine how to budget for Market Research
Market research can be very expensive, especially when seeking the help of outside consultants and firms that specialize in it.  While large companies often must use market research firms, such as the Nielsen Company or IAG, there are cost effective methods that are also available.  Asking clients about how they heard about your company, sending simple questionnaires, or simply seeing how many people respond to direct marketing are all cheap and simple ways of getting an idea of how your marketing plan is working.    

3. Creating your Market Research plan
Once you have determined how you can budget for market research, you need to come up with a plan for obtaining the information.  Start by writing your market positions and goals.  Next, you will need to define what you will accomplish within a specific time period.  You will then have to write a list of your target markets and the specific segmentations or niche areas you want to cover.  
Then you will have to list the appropriate marketing channels, which are how you will specifically market to each of your target markets and what mediums you will use.  These can include targeted mailing materials, television or radio media, or internet marketing.  Finally, you should plan on how you will adapt to your competitors response.  

4. Effectuating your Market Research
After establishing your plan, you will need to gather all of the information and make sense of it.  Market research does not always result in completely straightforward information, so be prepared to analyze seemingly conflicting information.  You may find that certain marketing strategies work for some clients but not all.  Remember, market research is not the end result, but rather the means of changing your marketing strategy for the better.  

How to adapt Marketing Research to your specific business
Market research can cover a host of different types of marketing plans, but you will need to find which type of market research best fits your business.  Costs will be one of the most important factors in determine your level of research that you need.  It is important that the costs of the research do not outweigh the benefits you receive from the information, so make sure that you fully understand what you are getting for what you are paying.  Also keep in mind the type of marketing you have conducted, as your research will need to mirror the sources and forms of information that is needed.  

Using Marketing Software

Using Marketing Software

Marketing software is the available computer programs that allows you to bring certain marketing strategies with the internet.  Marketing software can be used in numerous ways, including e-mail marketing, on-line surveys, event registration, and on-line sweepstakes.  Most marketing software use legitimate forms of advertising, however you must always be aware of illegal or unethical software that use e-mail bombing, spamming, or even spy-ware.  You do not want your business name attached to such forms of adversing, as it will create a negative image for your clients.   

How to use Marketing Software in your plan


1. Identify your business strengths and your client base
Before determining how you will use marketing software and what type of software you should purchase, you must identify what products and services you want to bring to your clients attention.  You must also consider your client base.  Ask yourself, do your clients spend their time on computers checking their email or do they spend the majority of their work time disconnected?  Should you try to reach your clients at their personal email or while they are not working, or should you only contact them while they are on the job?  

2. Consider your budget
All different types of marketing software is available for businesses however their costs can vary greatly depending on how technical they are.  Of course, the better quality marketing software will cost significantly more than the less technical versions.  The most basic email programs may cost you a few hundred dollars a month while the more technical software can cost tens of thousands of dollars per month. You must determine your available marketing budget before you can even consider developing your marketing plan using marketing software.  

3. Develop your marketing plan while considering what Marketing Software is appropriate
The marketing software that you choose must fit in with your entire marketing plans for your business.  Marketing software should not define your overall plan, instead you should work the marketing software into an overall marketing plan.  Make sure you understand what your chosen marketing software can do and what it cannot accomplish.  Many marketing software companies will tailor their software to your needs, so you may need to work with these companies to develop custom marketing software for your business.  

4. Monitoring your Marketing Software
Once your overall marketing plan is in place and your chosen marketing software is being utilized, you must monitor how successful the software is.  Many types of marketing software will provide you with data about your marketing, so it is important that you use this data in determining whether the software is working as you had planned or if you need to change it.  Working with marketing software companies is one of the best ways to ensure that the software is working as efficiently as possible, however this may not be a possibility for small businesses that do not have the budget to do so.  

Equipment Financing FAQS

Equipment Financing FAQS

Businesses in need of flexibility
may turn to equipment financing to acquire the implements necessary to run
their enterprise effectively.  After
accepting business equipment financing, the liquidity afforded by the
arrangement will enable the business to pursue other functions vital to the
success of their business.

Why should I pursue business equipment financing?

As equipment for businesses is
generally a capital investment, many businesses will view equipment financing
as a means of having the equipment pay for itself.  Although this is less cost-effective than
purchasing the equipment outright, small businesses will not always have
sufficient cash flow to justify buying expensive or vital equipment
outright.  The liquidity afforded by
equipment financing typically will outweigh the potential drawbacks from paying
interest on equipment financing. 

Some business financing providers
will even consider software a type of equipment and will agree to finance that
as well.  For many businesses,
specialized software necessary to the operation of the company will cost
thousands of dollars, putting them in the exact situation as businesses that
need equipment financing on tangible equipment that produces the products sold
by the business.

What are the conditions of business equipment financing?

During a business equipment
financing arrangement, the equipment is technically owned by the leasing
company.  This means that the financing
is a form of secured debt and failure to meet this debt obligation will enable
the leasing company to retake possession of the item.  Continued payment will give the lessor the
right of use to the financed asset and usually leases to own the item eventually.  These provisions must be made in advance with
the business equipment financing organization, to ensure the fairness of the
agreement, especially if the lessor intends to own the equipment at the end of
financing.

How will the business equipment financing arrangement work?

Depending on the financing
organization chosen, there may or may not be upfront costs or application
fees.  The upfront costs may be a
provision that requires some advance payment, such as the first and last
monthly payments that would be paid made in advance.

Expect to be offered a variety of
payment plans, from the conventional monthly payment plan to seasonal,
graduated, deferred or annual payments. 
Each of these plans will have its own merits and only the business
requiring the equipment financing will be able to make the best judgment on which
plan offers the optimal level of flexibility for the business.  For instance, a business that anticipates
high startup costs and slow cash flow may choose equipment financing with
graduated payments, making low payments at first and eventually making higher
payments.  Businesses that have income
that varies through the year, such as seasonal businesses may opt for a
seasonal/skip payment option will allow some payments to be skipped, in
exchange for higher payments made during seasonal peak times.

What equipment can be financed?

Virtually any equipment
imaginable can be financed, depending on the equipment financing firm.  This will include all items from medical
equipment to 18 wheel freight trucks. 
The firm will have different conditions for lease, depending on the
equipment, such as credit checks or minimum experience using said equipment.

Network Marketing For Your Business

Network Marketing For Your Business

Network marketing is a method of developing client contact by using other agents and individuals to meet with clients and represent you.  Network marketing is used in many different businesses, but is most often found in businesses that are selling products or services that are of a very personal nature.  Insurance and financial services are two good examples of products that people tend to purchase through friends and family.  

How to use Network Marketing for your business


1. Identify if Network Marketing is right for you
Not all businesses can benefit from network marketing so it is important to identify if your business can before seeking to use it.  What type of product or service do you provide?  Do your clients seek to use you because they trust you and your company on a personal level, or are they only concerned with price and efficiency.  Network marketing can help businesses who rely on reputation and trust.  

2. Determine if you can budget for Network Marketing
Different types of network marketing can have different costs, but you should be aware that it will be necessary.  Many network marketing plans call for hiring employees or representatives that seek to sell your product to friends and family within their personal network.  They then are given a commission for the business that they bring in.  Other plans call for full time salaried employees who work their contacts into continuing business relationships.  

3. Establish your Network Marketing plan
Once you have determined that your business can benefit from network marketing, you must develop a plan for putting it into place.  Search out qualified individuals who will represent your business and who have relationships with companies. Determine how many representatives you will need, what they will be selling, and how they will be compensated.  It may be a good idea to slowly use network marketing instead of jumping into a large plan.  Trial and error will show you how network marketing can work without committing you to a large network marketing plan.   

4. Put your Network Marketing plan into effect
Taking all of the above steps into account, you next have your representatives go into the community and try to get new clients for you.  You should see a spike in new clients while your representative works their contacts and brings them to your business.  Eventually though, you must plan for your representative’s contacts to run out.  It is at this point that you must have planned for either eliminating this representative or moving them to try to bring in new clients or sell a different product.  

How to adapt your Network Marketing
Marketing as a whole has been greatly affected by new technology and better sources of communication.  Now, clients all over the world can be exposed to your marketing.  Keep this in mind while adopting any network marketing strategies or changing existing plans.  Network marketers can use these sources of contact for bringing you clients within their networks.  Representatives of your company may have vast networks of contacts, through online communities, social media, or other exposure to people around the world.  

Loan Amortization Schedule

Loan Amortization Schedule

A loan amortization schedule is a useful tool to determine the amount left on a loan and the interest that will be paid.  Through the use of a loan amortization schedule tool, one will be able to determine the date of repayment, monthly principal and interest owed and the sum of all payments that will be made to the lender.  Although it is not particularly difficult for an individual to generate a loan amortization schedule, tools exist to guide borrowers through the steps of making a loan amortization schedule to help determine their future finances.

What is the definition of amortization?
The term amortization refers to the amount of the monthly payment made on a loan that decreases the principal owed.  You use a loan amortization schedule to determine how much the portion of the monthly payment that is not allocated to pay interest will decrease the principal amount owned.

How do I calculate a loan amortization schedule?
First, gather the following information (sample numbers included)
Loan Amount = $50,000
Loan term = 10 years
Interest rate = 12%
Amortization rates = monthly
Loan amortization can be calculated manually sometimes, but generally speaking, it is a better idea to use software or resources that are programmed to give accurate results on loan amortization schedules.  
Using an online loan amortization calculator, we find that the initial payment made is $717.35.  $500 is paid in interest, with the remainder paid toward reducing the principal.  Looking at the loan amortization schedule, we see that assuming the repayment began in January 2012, by Jan 2015, $406.37 is being paid in interest and $310.98 is paid toward the principal.  Only about $10,000 of the principal will be repaid that that point.  Toward the end of the loan amortization schedule, which ends on December of 2021, we see that more of the principal is repaid with each payment, while the share of the payment that is used to cover interest, declines, coinciding with the slowly reducing principal amount.

What are the issues with a loan amortization schedule?
A loan amortization schedule assumes that payments will remain exactly the same throughout the repayment of the loan.  Especially in arrangements with adjustable interest rates or lacking “balloon payments,” monthly payments can vary.  The lack of balloon payments allowed for more of the principal to be repaid early, thus reducing the interest that will be owed.  Use a loan amortization schedule as a benchmark to estimate how much a loan will cost and only use it as a guide if the loan is fixed and you know that you will not able to repay it early.  Payments may vary slightly due to rounding on the part of the lender although these discrepancies are usually adjusted at the end of the year.
As with all blended payment arrangements, interest will dominate the repayment at first and principal repayment will overtake interest repayment a bit of time after repayment has begun.  A loan amortization schedule can help you visualize when that will occur, which can be valuable information.

Loan Amortization Calculation

Loan Amortization Calculation

In regards to economics, amortization refers to the distribution of a single lump-sum cash flow into many smaller installments, as determined through an amortization table or schedule. 
Amortization is a loan with a unique repayment structure. Unlike other models, each repayment in an amortization consists of satisfying both the principal balance and the interest attached to the loan. 
Amortization is used in loan repayments, most commonly in mortgage loans or sinking funds. The payments are divided into equal amounts for the duration of the maturity schedule. Because of this uniformity, the amortization is regarded as the simplest repayment model. 
Payment towards the amortization is mostly applied to the interest of the loan at the beginning of the amortization schedule, while an increased percentage of payment is used to satisfy the principal at the end of the amortization loan.
In an accounting sense, loan amortization refers to expensing the cost of acquisition from the residual value of intangible assets such as patents, trademarks, copyrights or other forms of intellectual property.
In a more common sense, amortization refers to the tangible process of paying off a debt, such as a loan or a mortgage. The process in a loan amortization is satisfied through the delivery of regular payments made at uniform times. A portion of each payment is used to satisfy the interest while the remaining payment amount is applied towards the principal balance. The percentage that goes into satisfying both the interest and the principal balance is determined through the amortization schedule. 
Loan amortization is deciphered by the macro-economic conditions of the market (primarily the interest rates) the credit score of the borrower and the intricacies that revolve around the specific loan. 

How Do I Amortize a Loan?
A lender will amortize a loan to pay-off the outstanding balance of a loan through the delivery of equal payments on a regular schedule. These payments are structured so that the borrower satisfies both the principal and interest with the delivery of each equal payment. 
Payments and amortization calculators are available on a number of lending websites; these tools facilitate the construction of an amortization schedule. If the lender wishes to understand the variable and inner-workings of the amortization calculation, please observe the below figures and steps:
P= Principal amount (the initial amount of the loan)
I= The annual interest rate (a figure from 1 to 100 percent)
L= The length in years of the loan or the loan over which the loan is amortized
J= The monthly interest 
N= The number of months over which a loan is amortized
To calculate the amortization, first take 1+J then take that figure to the minus N power. Take this number; subtract that figure from the number 1. Next, take the inverse of that and multiply the result by J then P. This figure represents the monthly payment (M). To calculate the amortization table you will need to do the following:
Step 1: Calculate H (P X J) to observe the current monthly interest rate. 
Step 2: Calculate C= M-H to observe the monthly payment minus the monthly interest rates—this figure is the principal amount for that particular month.
Step 3: Calculate Q=P-C to observe the new principal balance for the loan
Step 4: Set P equal to Q and observe Step 1 until the value of Q goes to zero. 

A Full Guide to Investments

A Full Guide to Investments

What are Investments?
An investment is the commitment of an asset–such as cash or capital–to purchase a financial instrument with the goal of earning a profit. Investments typically yield a return in the form of interest, appreciation, or another source of income such as a dividend.
Investments are related to savings or deferred compensation. An individual will invest to put their wealth in a long-term instrument that will secure a set interest rate or dividend where the money will hopefully grow at a rate faster than inflation.
Investments are responses to savings accounts, where interest or substantial profits will not be earned. As inflation is inevitable, the resting money loses value over time. An investment offsets inflation through the guarantee of a fixed interest rate (CDs or long-term bonds), profits (stocks), or interest. 
Investments are involved in a number of areas of the global economy. An investment can be the commitment of capital to an asset or financial instrument that is intended to appreciate in value. An individual can purchase a stock, bond, piece of property, derivatives, foreign currency, Treasury bill from the government, and other forms of debt with the intent to earn a profit on the instrument in the future.
Whatever the investment type, the commitment involves the choice by an individual or organization after thorough research of the investment’s yield and the characteristics associated with the investment. Although investments are solid vehicles to realize profits, they demonstrate a substantial risk in the loss of the principal sum.

Types of Investments:

Bonds: These types of investments are grouped under fixed-income securities. A bond is a form of debt investment; when you purchase a bond, you lend money to a government entity or company. In return, they provide interest payments eventually pay-back the full amount you originally lent. Bonds are a popular investment strategy because they are relatively safe. If you buy bonds from a stable company or government body, your investment is risk-free. The safety of a bond, however, comes at a cost. The mitigated risk is matched with little return on investment; the higher the credit rating of the issuing agency the lower the return on investment. 
Stocks: When you purchase a stock you become a part owner of the attached company. Ownership allows you to vote at shareholders’ meetings and allows you to receive a portion of the profits that the company makes—these profits are referred to as dividends. Because your return on investment is proportional to the underlying company’s business, the potential for increased profits (when compared to fixed-income securities) is realized in stock investments. That being said, the exposure to risk is also realized; stocks are far more volatile than bonds or other investment strategies. 
Mutual Funds: Mutual funds are a collection of stocks and bonds. When you purchase a mutual fund, you pool your money with a number of investors—this enables you to pay a professional manager to select securities for you. Mutual funds are packaged with specific strategies in mind; their distinct focus can be on a number of investment options, including: small stocks, large stocks, bonds from corporations, bonds from governments, stocks in specific industries or stocks in specific countries. 
Alternative Investments: The two basic investment strategies are equities and debts (stocks and bonds). While a number of investments fall into these two categories, there are a number of alternative investment strategies that represent complicated types of securities. When you start a business you should avoid dabbling in this market. See below to read about why you should avoid investing in options, forward contracts and other alternative investment strategies. 

How to Invest if You are a Small Business Owner:
Allocate Your Assets Properly: Numerous studies conclude that the most important factor in small business investing is asset allocation—your investment portfolio should include a prudent mix of stocks, bonds and cash. Over the long run, stocks will earn roughly 10 percent a year—enough to double your money every seven years. Stocks, however, (as evidenced recently) are too risky for funds that you will need in the next 5 to 10 years. The bulk of your money, therefore, should go into bonds, which are less volatile, but also less profitable—average returns for bonds are roughly 5 percent a year. Cash (savings accounts and money market accounts) are extremely safe but generally will yield nothing once inflation is realized. 
A common rule regarding how to invest, says a small business owner should keep enough cash for roughly 8 to 12 months of expenses. Of the remaining holdings in the portfolio, the percentage of your bonds should equal your age (i.e. if you are 50 years old, 50% of your portfolio should be comprised of bonds). The rest of your money should be invested in stocks. 


Utilize E.T.F.’s and Funds: 
The most efficient way to diversify your portfolio is to invest in exchange-traded funds, which are similar to mutual funds but traded like stocks. A single exchange traded fund will have dozens of bonds, stocks; these bundles of investments, through their diversification, will return a solid percentage of profit every year. These professionally-run bundles are efficient because they provide a consistent return on investment. The average exchange-traded fund charges annual fees equal to roughly 1.3 percent of the fund’s assets.
Avoid Options, Forward Contracts and Futures: The most sound investment strategy for a small business owner will not incorporate zero-sum games. Individual investors who dabble in options and other similar holdings are betting against experienced professionals—for every dollar earned, someone else loses. 


Types of Business Investments:
The term “investment” must be held separate when comparing or evaluating individual investors and owners of small businesses. The difference lies in the expected goal—an individual investor will secure an investment security to earn short or long-term profits, whereas a small business owner will invest in a maneuver or initiative to publicize his or her business. A small business investment is an organizational tool; by tinkering with the business model, a small business owner can reach their consumer base in a more effective manner. Investing in this sense refers to advertising endeavors and other investment strategies that bolster the owner’s product or service. 

A Guide to Business Management

A Guide to Business Management

What is Business Management?
Business management is the act of organizing people to accomplish the desired goals and objectives of a business. Business management requires the utilization of the entity’s resources in the most efficient manner possible. 
Business management comprises organizing, planning, leading, staffing or controlling and directing a business effort for the purpose of accomplishing the entity’s listed goals. In a for-profit business model, business management focuses on the satisfaction of a range of stakeholders, including the officers of the business, its employees, shareholders and the general public (consumers). In this regard, business management’s primary function is to secure a profit, (for shareholders) create valuable and innovative products at a reasonable cost (consumers) and provide employment opportunities. In a nonprofit scope, business management will focus on keeping the faith of its supporters and donors. 

Basic Functions of Business Management:
Business management operates through a series of functions, typically classified as organizing, staffing, planning, leading, monitoring, controlling and motivating.
Planning: This area of business management decides what needs to happen in the future and subsequently generates plans for action. Planning is the foundation for effective business management; by deciding what needs to happen next week, next year or over the next five years, a business can develop a strategy to meet its listed goals.
Organizing: This portion of business management implements a pattern of relationships among its employees to encourage the optimum use of the entity’s resources. Organizing is needed to utilize the businesses’ finite resources; effective use of resources is the foundation for reaching a desired level of productivity. 
Staffing: This area of business management focuses on recruiting, analyzing and hiring individuals for appropriate employment posts. 
Leading: Also referred to as “directing” in the business management model, leading requires the entity’s executives to determine what needs to be accomplished in a situation and what employees are best to fulfill such expectations. 
Monitoring/Controlling: This phase of the business management process requires the leaders of the entity to monitor progress in relation to the plans and business of the business.
Motivation: A key aspect to the business management model, motivation is a basic function to maximize employment efficiency. By boosting morale, employees will carry-out their specific tasks in an effective manner. 

Basic Roles of the Business Management Process:
Decisional Roles: Carried out by the entity’s executives, the decisional roles are required for decision-making purposes.
Interpersonal: These roles are necessary to effectively coordinate and interact with the employee base. Interpersonal roles are used to bridge the gap between the businesses’ executives and their employees; interpersonal roles are used to create a sense of uniformity and a team environment. 
Informational: These roles are implemented to handle, analyze and share information that is important to the business. 
Management Skills Needed for the Business Management Process:
Diagnostic: These skills are essential to the business management process because they analyze the appropriate course of action/responses to situations that may affect the business’s stability or health.
Political: These skills are used to build a foundation for the business; political skills are needed to establish connections with public bodies, the public and other companies.
Conceptual: These skills are required to effectively evaluate complex situations.
Interpersonal: A series of skills needed to bolster motivation and communication among the executives and employee-base of a company. Interpersonal skills are a fundamental aspect of the business management process because they enable executives to mentor employees and delegate tasks. 


Formation of a Business Management Plan:
In the business management process, the mission of the entity is the most fundamental purpose. The vision of the company’s goals reflects its overall aspirations; this portion of the business management process specifies the intended direction of the company. The business management process also requires the entity to list its objectives. By listing objectives, the business will refer to the ends at which a certain activity is aimed—this gives the purpose’s tangible actions a means. 
The business’s management plan is a guide that stipulates regulations and objectives; the management plan may be used by executives in the decision-making process and may be followed by the entity’s employees to bolster transparency and motivation. Regardless of its particular use, the business plan must be flexible and easily interpreted by all employees of the business. 
The business management plan refers to the construction of a coordinated plan of action that lists the goals and the resources used to engage these goals in relation to the company’s long-term objectives. The business management plan provides guidelines for all members of the business; these instructions or regulations stipulate how the employees and managers ought to utilize and allocate the entity’s factors of production. 


The Implementation of the Business Management Plan:
To effectively implement a business management plan, the following strategies and relationships must be formed:
The policies must be discussed with all executives, managerial staff and general employees of the business model.
All managers must understand how and where they can implement their strategies and policies. 
A formal plan of action must be constructed for each department of the management plan. 
All strategies and policies must be reviewed at least quarterly—the review of the business management plan will be evaluated to ensure that the provisions of the plan are properly aligned with the broader goals of the business.
Contingency plans must be developed to meet changes in the macro-economy or the environment. 
The business management plan must actively assess the progress of the company as well as the actions carried-out by the top executives of the company
The construction of a sound environment and palpable team spirit is required for the business to be efficient
The objectives, missions, strengths and weaknesses of each sector of the business must be evaluated to determine their roles in achieving the broader mission.
A planning strategy must be created to ensure that all initiatives are consistent and that strategies are aimed at achieving the same objectives. 
The above policies must be discussed with all executives and managerial personnel that are required in the execution of any department’s policy. Organizational alteration is achieved through the implementation of succinct plans. An example of a common business management plan will include the following steps: Increase the corporation’s urgency, create a vision, bolster communication, empower action, create short-term goals and victories, keep pushing towards the final objective and make changes stick. 

Important Players in the Business Management Process:
The majority of business entities have three distinct management levels: first-level, mid-level and top-level executives or managers. These executives are classified in a distinct hierarchy of authority to perform different tasks aligned with the business model. In a number of organizations, these managers provide the business model with the following tasks:

Top-Level Managers:
This classification is comprised of a board of directors, a president, a vice-president, CEO’s, CFO’s, CLO’s etc. These executives are responsible for controlling, directing and overseeing the entire organization. The top-level management of corporations develops goals, strategies, and company policies and renders decisions on the direction of the business. Moreover, top-level managers will play a primary role in the mobilization and utilization of outside resources to effectively produce or supply the company’s product or service. Because of these roles, top-level managers are accountable to the general public and shareholders. 

Middle-Level Managers:

This classification consists of general managers, branch managers and the company’s department managers. Middle-level managers are accountable to top-level managers for their department’s function. A middle-level manager must devote more time to directional and organizational functions of the business model. These individuals execute organizational plans in accordance with the entity’s policies and objectives of the above-listed executives. Middle-level managers discuss information and policies from executives and regurgitate the orders derived from these conservations to lower management workers. Most importantly, because of their everyday interaction with the general employee base, middle-level managers inspire and provide guidance to employees to promote more efficient performance. 


Common functions of the middle-level managers:

Middle level managers will design and implement effective group work and information systems to bolster productivity in the business model.
Middle level managers define and monitor group-level performance indicators. 
Middle level managers pinpoint and resolve problems among workers.
Middle level managers implement reward systems to support cooperative behavior. 

First-Level Managers:
This group of the business management system consists of supervisors, foremen and the everyday experienced employee—individuals in this group are typically in charge of a few fellow employees. First-level managers focus on directing and controlling ground-level employees to effectively carry-out their work. First-level managers assign employee tasks and supervise these workers on day-to-day activities. These individuals ensure quality and quantity production; they will make suggestions and implement regulations to ensure proper compliance. A first-level manager will provide the following to employees:
Motivate employees
Supervise employees
Provide career planning services
Offer performance feedback


Process Management:
Business process management is an approach to business management that believes that all aspects of the organization should be aligned with meeting the wants, needs, and desires of the business’ clients. Business process management is a holistic management approach. This approach to business management strives for innovation, flexibility, and integrating technology, while promoting business efficiency and effectiveness.
A manager or company that subscribes the business process management approach to business management believes that the processes should be improved upon on a continual basis. Proponents of the business process management approach believe that this approach allows a company to be more efficient and effective, which in turn, leaves them more capable of changing to accommodate new conditions in a traditional, hierarchical management approach that is focused on function. 
On a more general level, business management is the process by which the operation of a business is made possible through planning, organizing, staffing, leading or directing, and controlling a corporation, organization, or effort with the intent of accomplishing a specific goal. Often, at the highest level of a corporation, business management will involve setting these goals in the first place. 
Business process management enables a company to abstract business processes from software or technology infrastructure; business process management goes far beyond automating business software or solving the entity’s problems. Business process management enables the entity to respond to changing market and consumer regulatory demands faster than its competitors—this effectively creates a competitive advantage. 
This form of management is made tangible through the use of business process management software. Business process management software is a computer program that organizes a company’s business model; the software will align the company’s goals with its available resources to create a detailed business management plan.
When utilized business process management software or tolls will allow a business to engage in the following:
Business process management software or tools enable users to strategize processes and functions.
Business process management software or tools to develop a baseline for the process improvement
Business process management software or tools to develop a model, which will stimulate the change to the process.
The tools enable users to analyze simulations to determine optimal improvements.
The tools enable users to select and implement the suggested improvements. 
To deploy this maneuver, the business process management software will provide user defined dashboards to monitor the improvement in real time. Business process management software will relay the performance information back to the user for the subsequent iteration.

The Facts on Financial Management

The Facts on Financial Management

What is Financial Management?
Also referred to as managerial finance, finance management that concerns itself with the managerial significance of financial techniques in relation to a company’s business model; in short, financial management assesses a company’s balance sheet. Finance management is concerned with a company’s cash management, in relation to the costs of producing or manufacturing the entity’s products or services. 
The fundamental difference between a technical and managerial approach can be inferred through the questions latent in a company’s annual report. Once concerned with the technical aspect would be interested in measurable: are funds being assigned to the right aspects of the business. By contrast, one concerned with financial management would inspect the meaning behind the calculations and subsequent figures. 

What does a Financial Manager do?
A financial manager, will thus, compare the returns to other companies in their industry and evaluate how their business is performing in relation. If the financial manager’s company is performing worse than its competitors, the manager will assess the source of the problem, the entity’s profit margins and the expenses of all corporations involved in the evaluation, including employee pay. Furthermore, a financial manager will look at fluctuations in asset balances and inspect any indicators that signify toxic debt holdings. While evaluating these figures, the financial manager will also inspect the entity’s working capital to anticipate future cash flow problems. 
The techniques utilized in money management (sometimes referred to as cash management or financial management) is an interdisciplinary approach that utilizes concepts from both corporate finance and managerial accounting. Adept financial management practices will promote organizational agility through the allocation of resources amongst competing business models and opportunities. In summation, financial management is an aid to monitor various business strategies and bolster an entity’s business objectives. 

What is Cash Management?

Cash management is a broad term that denotes a variety of functions that aid businesses process payments and receipts in an efficient manner. Cash or money management services include a wide range of services, aligned with investing and balancing an entity’s cash reserves.
More specifically, in the American banking system, cash management also refers to a marketing term for certain services offered to larger businesses. Cash management can detail all bank accounts (savings and checking accounts) provided to business entities; however, it is more commonly used to denote specific services, including clearing facilities, zero balance accounting and cash concentration. Rarely are private banking customers awarded these cash management services. 

What is Capital Management?
Within the broader field of financial management, exists capital management—a process used to illuminate decisions regarding a firm’s working capital and short term financing needs. This process involves managing the relationship between a company’s  

Why are Marketing Ideas Important?

Why are Marketing Ideas Important?

Marketing ideas are the lifeblood of keeping your business relevant and help you to reach clients that you may otherwise not be exposed to.  While all businesses engage in some sort of marketing, it is the unique marketing ideas that keep businesses ahead of the pack.  When you come up with marketing ideas that differ from traditional methods, your business can be put in a position to really out maneuver the competition.  
How to come up with Marketing Ideas for you business

1. Identify your products, services, and clients
The most basic step before coming up with unique marketing ideas is to examine what you provide and who you provide them to.  Try to ask yourself, what makes my product or services unique? Why should my client base choose my business over my competitors? What type of clients do I have?  Only when you have fully identified everything about your business structure can you start to create new marketing ideas. 

2. Evaluate your budget
Many marketing ideas that would serve any number of purposes for your company can be through of, however often budget constraints restrict which ones you can use.  Consider what your marketing budget is and how it can best serve you through your client base.  Budget constraints are very important, so do not break them unless you are completely sure that you have developed marketing ideas that will bring in more revenue than they cost.  

3. Marketing Ideas
Once you have your ground rules for your products, clients, and budget restrictions, you now must consider different marketing ideas.  Some marketing ideas include the following:  Building a referral network can greatly increase the amount of clients to you have and your business relationship with other businesses, post your services in public places and pass out business cards whenever possible. 
The internet can provide a host of marketing forms.  Building a website can be the first step, but you can also use search engine optimization and link your website to content pages in order to direct traffic to you.  You can even do some non-traditional forms of marketing, such as putting up viral videos of your business, hosting competitions, or combing the internet with real world advertisements.  

4. Putting your Marketing Ideas into effect
Finally, once you have put your marketing ideas into a plan, you must implement them into action. Start by drafting your plan which will consider your client base, your overall business plan, and what mediums you will use to get your brand and advertisements to the client.  
Start by contacting the media services that you will need, allocating budget funds to pay for the marketing, and finally monitor how your marketing ideas are having an effect.  If you notice that your marketing ideas are not working or not being received well, you should not hesitate to modify them or pull them from your marketing plan.  

Marketing Ideas for specific businesses
Marketing ideas are not all one size fits all for every type of business.  Instead, you must evaluate what forms of marketing will best suit your company.  Retailers, who are trying to garner the attention of the general public, need to focus on their specific brands they offer, their pricing, and their image.  Therefore, it is important for retailers to have exciting visual marketing ideas, such as television commercials, print ads, and exciting websites.  
Professional services or other similarly situated businesses need to reach the specific consumers who require their products, but cannot use loud marketing ideas.  Instead, they should use more subtle and serious outlets for advertisements.  Their websites should be serious and informative and any visual advertisements showing that your business has experience, prestige, and a hard work ethic.  

Legal Issues
Always check to ensure that any marketing ideas you come up with do no violate trade or advertising regulations.  These regulations vary greatly depending on your industry, where your business is located, and how you plan on contacting consumers.  If you are unsure of the legal status of your marketing ideas, consult a legal professional who has experience working with business clients helping them adapt their marketing techniques to meet regulations.